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Uses of Television

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How does television function within society? Why have both its programs and its audiences been so widely denigrated?

Taking inspiration from Richard Hoggart's classic study The Uses of Literacy, John Hartley's new book is a lucid defense of the place of television in our lives, and of the usefulness of television studies. Hartley re-conceptualizes television as a transmodern medium, capable of reuniting government, education and media, and of creating a new kind of cultural teaching which facilitates communication across social and geographical boundaries. He provides a historical framework for the development of both television and television studies, his focus ranging from an analysis of the early documentary, to the much-overlooked cultural impact of the refrigerator.


Sound and Look Professional on Television and the Internet: How to Improve Your On-Air Presence by Michelle McCoy, ISBN 1566251540

As we are thrust into an age of digital communication technologies, opportunities are becoming endless for people to perform in front of the cameras either on television or the Internet. Executives representing their companies or students aspiring to work in the broadcast field are often intimidated by the thought of going on camera. One of the reasons for these fears is that there are so few resources to aid in educating people about broadcast performing expectations.

Michelle McCoy and Dr. Ann Utterback have come to the rescue with their new book, Sound and Look Professional on the Television and the Internet. Whether you are a corporate executive or an aspiring reporter, this book will help you face the camera.

Sound and Look Professional on Television and the Internet: How to Improve Your On-Air Presence by Michelle McCoy, ISBN 1566251540
Discount lcd television > Sound and Look Professional on Television and the Internet: How to Improve Your On-Air Presence by Michelle McCoy, ISBN 1566251540

Television, Cult, and the Fantastic

For more than forty years, science fiction, fantasy and horror have been captivating television audiences around the world. The imaginary worlds of Star Trek, The X-Files, Xena: Warrior Princess, and Buffy the Vampire Slayer have become resources for lucrative multimedia franchises, their fiction extending beyond television into films, novels, video games and a wide range of other merchandise. Cult television series, once associated with small and marginalized groups of avid viewers, have stormed the mainstream. Television, Cult and the Fantastic considers the commercial success of cult television series in relation to other multimedia cultural phenomena such as Star Wars, The Lord of the Rings, and Harry Potter. The book examines their genres, themes, textual and marketing strategies, relating these to wider debates about audiences and consumers, the culture industry, technologies and storytelling. Television, Cult, and the Fantastic
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Sharp 32" Widescreen LCD HDTV w/ Built-In Digital ATSC/NTSC Tuner, LC32SH10U

Your BIG picture deserves BIG sound. Select any of our Surround Sound Systems to complete your ultimate home theater.


Note: Don't forget to get the cables and other accessories for your new TV.

Sharp 32" Widescreen LCD HDTV w/ Built-In Digital ATSC/NTSC Tuner, LC32SH10U
Discount lcd television > Sharp 32" Widescreen LCD HDTV w/ Built-In Digital ATSC/NTSC Tuner, LC32SH10U

A Non Engineer's Guide to Digital Television by Chris Forrester, ISBN 0240516060

Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.


Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.

A Non Engineer's Guide to Digital Television by Chris Forrester, ISBN 0240516060
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Primetime Politics: The Truth about Conservative Lies, Corporate Control, and Television Culture

In this insightful new book, media critic Philip Green explores the true nature of television and the effect this TV addiction has on American democracy. He argues that mainstream shows are little more than extended commercials, dominated by advertising interests and designed to be as habit-forming as possible. Programming is controlled by conglomerates afraid of losing market share or upsetting advertisers, leading to television news, dramas, and sitcoms that uphold conservative values at the expense of controversial opinions. The result is a system that stifles debate, isolates viewers, and favors right-wing agendas. To make the system serve a true democracy, Green proposes ending the private monopoly of public airspace and making the television market a true free market. Primetime Politics: The Truth about Conservative Lies, Corporate Control, and Television Culture
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Television Production: A Classroom Approach

This best-selling 2-volume set of books on television production is widely used in secondary school courses. Completely revised to reflect the advances in television production in the last ten years, this new edition incorporates the advent of digital imaging and equipment. Television Production: A Classroom Approach
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