As we are thrust into an age of digital communication technologies, opportunities are becoming endless for people to perform in front of the cameras either on television or the Internet. Executives representing their companies or students aspiring to work in the broadcast field are often intimidated by the thought of going on camera. One of the reasons for these fears is that there are so few resources to aid in educating people about broadcast performing expectations.
Michelle McCoy and Dr. Ann Utterback have come to the rescue with their new book, Sound and Look Professional on the Television and the Internet. Whether you are a corporate executive or an aspiring reporter, this book will help you face the camera.
Why TV Is Not Our Fault: Television Programming, Viewers, and Who's Really in Control
This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, we as viewers are responsible for the existence of shows like Fear Factor and yet another Survivor. In fact, Meehan explains, viewers exert no demand in the market. She also counters the idea that TV programs reflect our culture directly. Introducing us to the political economy of television, Meehan covers programming, corporate strategies, advertising, network competition, and organizations that seek more industry accountability. She tells us why TV isn't our faultand who's really to blame.
Why TV Is Not Our Fault: Television Programming, Viewers, and Who's Really in Control
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The Fourth Network: How Fox Broke the Rules and Reinvented Television
For better or worse--or perhaps a bit of both--the story of the rise of the Fox Network is the story of contemporary American television.
The Fourth Network: How Fox Broke the Rules and Reinvented Television
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A Non Engineer's Guide to Digital Television by Chris Forrester, ISBN 0240516060
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.
Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.
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A Non Engineer's Guide to Digital Television by Chris Forrester, ISBN 0240516060
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.
Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.
Tvtherapy: The Television Guide to Life
From the co-author of the Cinematherapy series comes a television guide that understands that TV is more than entertainment--it's remote control therapy.
Tvtherapy: The Television Guide to Life
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Sound and Look Professional on Television and the Internet: How to Improve Your On-Air Presence by Michelle McCoy, ISBN 1566251540 Discount lcd television televisions discount 
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Sound and Look Professional on Television and the Internet: How to Improve Your On-Air Presence by Michelle McCoy, ISBN 1566251540 